Monday 19 March 2012

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

Target along with many other superstores store lots of information from customer, such as their purchases, on IT and from this they are able to predict some incredible stuff about the customer. From this they are able to send coupons for things that would cater to that specific customer's wants and needs. In this case they were able to predict that a teen was pregnant before her own father knew. You can read more about that process in the article. At what point does their system begin invading on our privacy if it is that scary accurate and is able to work consistenly?

Article: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?partner=forbespicks&google_editors_picks=true
Found on reddit

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